Toyota has taken the gaming world to the next level. In what looks like something out of “Pimp my Ride” Toyota has souped up their Matrix with Fender Guitars to put out a car with a massive stereo system and Rock Band! Seriously, that’s just about enough to make me go out and buy one. Just when most companies are doing the Buy one car, get one free thing” Toyota feels they can bring in new customers with a free guitar! Interesting concept but something tells me fuel efficiency is still number one priority amongst customers in the market for a new car.